Question from a client: Our staff need to be agile in knowledge and skill development to thrive in an environment of ever faster change. What are the technology options for different states in skill and knowledge? This comment reminded me of my 2005 Learning Technologies and a Learning Continuum which illustrates the application of learning technology...Read More
One of the advantages I have running my own websites is the opportunity to experiment with SEO – Search Engine Optimisation. It’s a vital component of a content marketing strategy which I wrote about last blog post. Search Engine Optimisation is all about maximising website traffic. It’s the strategy used to ensure your content is most easily visible...Read More
I was recently listening to another great podcast from Intuitive Websites, this one on Content Marketing. Content marketing is about creating good content that drivespotential buyers to your website. The content should ‘ready’ the buyer to purchase. Glenn and Tom talked about the consumer of content being more discerning than a few years ago, because...Read More
Every day, 98 years of video is being uploaded onto YouTube (reference). YouTube is now the second most commonly searched platform, after Google. It has 2 billion visitors a day, and handles 10% of all Internet traffic (reference). YouTube is strategically owned by Google. Can you imagine the pipeline of ideas Google has for video? Take...Read More
Question from a client: We’re rolling out workshops about a new people development process. We want to use e-learning to reach the people we miss. How should we go about it? Should we use e-learning via the LMS or video on the intranet? This is a good question. Of course the question should be linked directly to purpose,...Read More
My EdD Supervisor is Emeitus Paul Hager, an educational philosopher who keeps it ‘real’ for me when it comes to the inter-relationship between learning and technology. I recently read a number of Paul’s papers about learning in the workplace. Paul and colleagues have described the evolution of learning theories in the context of workplace learning, and...Read More
A couple of weeks ago I blogged about social media tools for learning, and made the statement that such learning strategies are usually best managed decentrally. There may be a central role in purchasing social media platforms (with stakeholder input). However, the sense of community generally required for social media to become imbedded in an...Read More
ASTD’s December 2011 T&D Magazine features a discussion on Self-Service Learning (by Patricia A McLagan), and the role of L&D to “help learners make learning more effective, efficient, productive, innovative and fun” (pp 37). From my experience, for self-service learning to become part of a deliberate learning strategy, we need: Staff who have the skills...Read More